Democratizing research at Honeybook

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During this interview, we’ll hear how Senior UX Researcher, Nicole Wright has helped HoneyBook–a client management software company–democratize research, and build a better product that led to a recent $1B valuation. Nicole shares her best practices, lessons learned, and her vision for the future.

Nicole Wright is a Senior User Experience (UX) Researcher and Project Manager for HoneyBook, a leading business and financial management platform for independent, small, service-based providers and freelancers. At HoneyBook, Nicole has played an integral role in growing and leading the UX research team by implementing an award-winning, people-centered culture.

Nicole has also been trusted to guide cross-functional teams, helping influence and guide internal product roadmaps and projects through qualitative and quantitative research. She has spent the last several years establishing research processes and developing systems to democratize research across the company.

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