Guide to democratizing research

Use this guide to bring customer research to more folks within your organization. This guide was built with the help of top UX researchers and research operations teams at large organizations like Zoom, Zapier, and Facebook. In this guide you'll learn:

Who should be on your research team
The three-step process to begin the democratization process
How to make your entire organization "research obsessed"
What tools and processes can help you democratize faster
How to share the value of research throughout your entire org

Download the guide and get more people involved in customer research, so you can hear from your customers more often.

It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers.

Jillian Berger

Head of UX Research | MainStreet

I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.

Dani Sandoval

Director of Design | Chipper Cash

"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research."

Sarah Stumme

Product Design Researcher | Rev.com

"It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."

Vlad Georgescu

Head of Design | MainStreet

"Our customers can provide feedback quickly and easily without needing to download an app or log in, and we get to see and hear their thoughts as they complete their study. It’s going to be so much easier to get high-quality customer feedback and we’ll be able to make decisions a lot faster!"

Emily Drumm

UX Researcher | DonorDrive