Customer Research PoV
Featuring Claudia Natasia, Head of UX Research at Highspot & Startup Advisor
When: September 15, 2022 @ 10am PT
In this 45-minute interview, we chat about:
- Her Background: how she got started in research, exciting projects, the importance of impact
- Her Point of View: How should we evaluate UXR and her UXR Valuation model
- Hacks: In a recession, how can investing in UXR help companies thrive
- Future: What is she excited about in the next 6-12 months
About Claudia Natasia
Claudia leads UX Research at Highspot, where she is constantly finding new ways to expand the impact of research beyond Product and to the ecosystem that is the business. Prior to Highspot, she built and scaled the research team at a fintech company called Fivestars (acquired by SumUp) and has worked as a researcher for companies like Pinterest and Hulu. After being involved in investments from early in her career, she is passionate about improving the accessibility of financial literacy and is excited to start a discourse about quantifying the impact of UX investments toward a company’s valuation. Claudia has an MBA with a concentration in Finance from the Haas School of Business, University of California, Berkeley.
Speakers: